WHY to act

• The Why tool juxtaposes your reasons to optimize your core business with the potential for radically new, disruptive business ideas. Gather your thoughts on post-its to determine 1st and 2nd S-curve digital transformation drivers and thus determine your reasons to act.

WHAT to do

• The What tool consists of three sub-parts: First, it invites you to jot down your overarching strategy, the 1st S-curve strategy, your 2nd S-curve strategy as well as connecting elements between the two. Second, it helps you organize your thoughts around your business models. Post-its in each of the four sections of the business model triangle map out your 1st and 2nd S-curve business models; connecting elements are those that both S-curves have in common and can thus be leveraged further. Third, it guides you in the visualization of your efforts as they relate to business models and technologies, helping you to prioritize them as well.

HOW to do it

• For the 6 How dimensions, the tool lays out your 1st S-curve efforts, 2nd S-curve efforts and the link between the two. This tool can be used to assess the status quo or to define an ambition level. Whether you use it as a backward-looking tool to assess what has already happened or a forward-looking tool to determine concrete next steps is up to you and will depend on the setting. We recommend doing both.

WHERE to see results

• The Where tool helps you define KPIs for your two S-curves. Make sure to opt for a healthy mix of qualitative and quantitative KPIs suited to the respective S-curve (the first section of the tool) and then place those post-its along the S-curves according to when you would use them. You can do this exercise on a macro level (take stock of your holistic digital transformation KPIs on a company level) or micro level (assess the KPIs for individual strategic initiatives). We recommend doing both.