Although we can't tell whether you actually have your hand raised at the moment, our strong suspicion is that you do. (Unless you are feeling shy about sticking your hand in the air.)
All these trends have gained momentum over the last few years – and they are quite sector- and geography-agnostic. A prime example for illustrating this change is the logistics industry, where digitization has led to efficiency gains through improved planning and operations, digitally enabled logistics services and entirely new delivery capabilities (e.g., driverless trucks and drones).
Nevertheless, we find that surprisingly few firms have a clear view on how to best navigate the change.
All of them will, however, need to rethink their business. More often than not, this is tied to the execution of a digital transformation.
Instead, careful thought needs to be given to how the traditional core of the organization can benefit from digitization and, at the same time, new (digital) ways of value creation and capture ought to be explored.
Thus, the operating model has to allow the continued pursuit of primary business activities, which will still yield the majority of revenues for the time being, while making way for the new (digital) business.