We want to entertain you, inspire you and – most importantly – set you up for success when running your own digital transformation.
The first practitioner-oriented road map on how to execute a digital transformation.
The book is now available online and in stores
Many publications center around the “why” of digital transformation, convincing C-level executives of the role a digital overhaul plays for the continued success of an organization.
This is important – but to date there has been very limited guidance on the “how” of running a digital transformation.
This is where our book comes in: it is the first practitioner-oriented roadmap on how to execute a digital transformation in real life. We guide practitioners, leaders and evangelists along a set of actionable steps.
The path to digital transformation is cluttered with the “wrecks” of those who pursued it without considering the impact on their existing core business. The authors studied the “wrecks” and importantly, those who got it “right”. Read this book and it will give you courage and a proven path.
Tupperware Brands Corporation
This book provides critical insights into the core dilemma of corporate transformation.
Chairman of the Board of Directors and Chief Executive Office
The Digital Transformer's Dilemma ties together research with practice, melding inspiring stories and structured, hands-on practical advice. It's like an instruction manual for running a digital transformation, only much more fun to read.
Founder and Executive Chairman
World Economic Forum
Want to learn how to digitally transform a business? Then this is a great place to start. Very hands-on and practical.
Chief Digital Officer
An unparalleled collection of real-world cases and insights about digital transformation.
Harvard Business School Professor and author of Competing in the Age of AI
For anyone that has an interest in, passion for or affiliation with digital transformation - from the CEO to the individual contributor.
Chief Digital Officer
A must-read if you are navigating the minefield of digital transformation traps across S-curves…and need actionable advice.
expert in transformation and author of six bestsellers
You have to embody digital transformation!
And that’s exactly what we did.
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