To hell with hundreds of pages in 10pt Times New Roman!
We want to entertain you, inspire you and – most importantly – set you up for success when running your own digital transformation.
The first practitioner-oriented road map on how to execute a digital transformation.
The book is now available online and in stores
Why this book is different from others:
- Serves as how-to-guide for practitioners
- Acts as handbook to address the digital transformer's dilemma, i.e. striking a balance between the core business while building disruptive products and services ("2 S-curves")
- Features an innovative relatable format ripe with all fresh in-depth case studies
- Provides all the frills you need, including tips, tricks and tools
- Focuses on companies with a legacy from a broad set of industries and geographies
Many publications center around the “why” of digital transformation, convincing C-level executives of the role a digital overhaul plays for the continued success of an organization.
This is important – but to date there has been very limited guidance on the “how” of running a digital transformation.
This is where our book comes in: it is the first practitioner-oriented roadmap on how to execute a digital transformation in real life. We guide practitioners, leaders and evangelists along a set of actionable steps.
Praise
The path to digital transformation is cluttered with the “wrecks” of those who pursued it without considering the impact on their existing core business. The authors studied the “wrecks” and importantly, those who got it “right”. Read this book and it will give you courage and a proven path.
Chairman Emeritus
Tupperware Brands Corporation
This book provides critical insights into the core dilemma of corporate transformation.
Chairman of the Board of Directors and Chief Executive Office
Haier Group
The Digital Transformer's Dilemma ties together research with practice, melding inspiring stories and structured, hands-on practical advice. It's like an instruction manual for running a digital transformation, only much more fun to read.
Founder and Executive Chairman
World Economic Forum
Want to learn how to digitally transform a business? Then this is a great place to start. Very hands-on and practical.
Chief Digital Officer
Novartis
An unparalleled collection of real-world cases and insights about digital transformation.
Harvard Business School Professor and author of Competing in the Age of AI
For anyone that has an interest in, passion for or affiliation with digital transformation - from the CEO to the individual contributor.
Chief Digital Officer
Michelin
A must-read if you are navigating the minefield of digital transformation traps across S-curves…and need actionable advice.
Stanford University
expert in transformation and author of six bestsellers
You want to talk about digital transformation?
You have to embody digital transformation!
And that’s exactly what we did.
*Hover over the pennants to learn more
*Tap on the pennants to learn more.
- First came the vision: the first practitioner-oriented how-to-guide for running digital transformations in real life. So far so good.
- Then came the experimentation. Inspired by some of the textbook ways of working utilized in digital transformation, we first established a Minimum Viable Product (MVP) of the book, which we tested with leading digital transformation minds (C-level executives, company owners, thought leaders and scholars). In line with an agile spirit, we swiftly incorporated their feedback, making frequent iterations before establishing a prototype of the book as early on as possible (following the motto “fail fast, fail cheap”).
- Next, we need some meat to the bone. This is when we started to assemble a host of brand new, in-depth case studies based on over 100 interviews with leading executives (primarily Chief Executive Officers (CEOs), Chief Digital Officers (CDOs)) as well as digital transformation team leads and important individual contributors in the respective organizations. We used these to illustrate the elements that make for a successful digital transformation.
- And then came the finishing touches (which, in author lingo, means writing up the whole thing). Well, we did that too - and the rest is history.