To hell with hundreds of pages in 10pt Times New Roman!

We want to entertain you, inspire you and – most importantly – set you up for success when running your own digital transformation.

The first practitioner-oriented road map on how to execute a digital transformation.

The book is now available online and in stores


Download The Digital Transformer's Dilemma brochure to learn more and dive into excerpts of a sample chapter

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Why this book is different from others:

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  • Serves as how-to-guide for practitioners
  • Acts as handbook to address the digital transformer's dilemma, i.e. striking a balance between the core business while building disruptive products and services ("2 S-curves")
  • Features an innovative relatable format ripe with all fresh in-depth case studies
  • Provides all the frills you need, including tips, tricks and tools
  • Focuses on companies with a legacy from a broad set of industries and geographies
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Many publications center around the “why” of digital transformation, convincing C-level executives of the role a digital overhaul plays for the continued success of an organization.

This is important – but to date there has been very limited guidance on the “how” of running a digital transformation.

This is where our book comes in: it is the first practitioner-oriented roadmap on how to execute a digital transformation in real life. We guide practitioners, leaders and evangelists along a set of actionable steps.

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Your browser does not support SVG Praise

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The path to digital transformation is cluttered with the “wrecks” of those who pursued it without considering the impact on their existing core business. The authors studied the “wrecks” and importantly, those who got it “right”. Read this book and it will give you courage and a proven path.

Rick Goings
Chairman Emeritus
Tupperware Brands Corporation

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This book provides critical insights into the core dilemma of corporate transformation.

Zhang Ruimin
Chairman of the Board of Directors and Chief Executive Office
Haier Group

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The Digital Transformer's Dilemma ties together research with practice, melding inspiring stories and structured, hands-on practical advice. It's like an instruction manual for running a digital transformation, only much more fun to read.

Klaus Schwab
Founder and Executive Chairman
World Economic Forum

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Want to learn how to digitally transform a business? Then this is a great place to start. Very hands-on and practical.

Bertrand Bodson
Chief Digital Officer
Novartis

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An unparalleled collection of real-world cases and insights about digital transformation.

Marco Iansiti
Harvard Business School Professor and author of Competing in the Age of AI

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For anyone that has an interest in, passion for or affiliation with digital transformation - from the CEO to the individual contributor.

Eric Chaniot
Chief Digital Officer
Michelin

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A must-read if you are navigating the minefield of digital transformation traps across S-curves…and need actionable advice.

Behnam Tabrizi
Stanford University
expert in transformation and author of six bestsellers

Your browser does not support SVG You want to talk about digital transformation?

You have to embody digital transformation!

And that’s exactly what we did.


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