THE DIGITAL TRANSFORMER’S DILEMMA:
How to Energize Your Core Business While Building
Disruptive Products and Services
The Digital Transformer’s Dilemma is the first practitioner-oriented how-to-guide for executing a digital transformation.
It features real companies' digital transformation journeys and equips you with the tools and knowledge to run your own.
The book is now available online and in stores
This is the source of the digital transformer’s dilemma.
Digitization is pervasive and requires businesses to adapt fundamentally. Surprisingly few know how to go about this, though.
Sprinkling some "digital glitter" does not suffice. Organizations need to upgrade their traditional business while exploring new (digital) ways of value capture.
This is the source of the digital transformer’s dilemma
You preach digital transformation?
You have to live digital transformation!
You think MVPs are only relevant to innovative new product development?
You reckon that agile principles only work in a programming environment?
You figure rapid prototyping and following the "fail fast, fail cheap" motto is something only certain sized organizations ought to look into?
We disagree. We applied all of this when creating our book.
You may ask, who are "we"
Think about it from a cuisine perspective: use a pinch of academia, add a dollop of industry expertise, throw in a dash of the obligatory management consultant, and there you go.
Karolin Frankenberger
Hannah Mayer
Andreas Reiter
Markus Schmidt